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Social Media Innovations and Creativity

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Revolution of Innovation Management

Abstract

Creativity is often a procedure that takes place on social media based on complex social system dynamic behavior that involves both innovation and entrepreneurship. The increased role of creativity in social media innovations is due to its ability to yield work that is unusual and useful (Lee et al. 2015). Despite the increased importance of social media technological innovations, there is a scarcity of research linking innovation and creativity to social media and management practices (Wang and Miao 2015). This is despite the emergence of new social media including crowdsourcing and open innovation changing the way we look at creativity in a management perspective (Ranaweera and Sigala 2015). The increase in creativity on social media is linked to the personal characteristics of individuals and situational factors affecting the development of a creative mindset (Amabile et al. 1996). Individual creativity is usually associated with the work environment or activities in daily life as problems are solved (Lubart 1994). This is different from creativity at the social level, which involves inventions and programs aimed at exploring new activities (Lee et al. 2015). This interactional working environment on social media using both individual and social levels of creativity is important for team creativity to evolve and be utilized in a productive manner.

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Author information

Authors and Affiliations

  1. Plenty Rooad Bundoora, La Trobe University, Melbourne, VIC, Australia

    Vanessa Ratten

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  1. Vanessa Ratten
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Correspondence to Vanessa Ratten .

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Editors and Affiliations

  1. University of Southern Denmark, Sonderborg, Denmark

    Alexander Brem

  2. EADA Business School , Barcelona, Spain

    Eric Viardot

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Ratten, V. (2017). Social Media Innovations and Creativity. In: Brem, A., Viardot, E. (eds) Revolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57475-6_8

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