In Search of Common Patterns: Political Advertising in Central and Eastern Europe
This chapter focuses on a group of European Union (EU) member states located in Central and Eastern Europe. All are post-communist countries, although they can better be described today as emergent democracies with shared histories. They have some common political dynamics and share similar attitudes towards the EU including a desire to be seen as relevant to the Union as the ‘old’ member states. In our analysis, we are concerned with identifying similarities and differences in political advertising in this group of member states in the 2014 European Parliament elections. We have chosen these countries for several reasons. First, all countries in Central and Eastern Europe come into the category of ‘new EU members’ in that they joined in the years 2004–2013. Second, in their pre-accession period (and for some time afterwards) these countries were part of a series of specific organizations and agreements that contributed to shaping a distinct political and socio-economic regional identity.
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