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Language Choice Practices in the ESC

  • Heiko Motschenbacher
Chapter
  • 970 Downloads
Part of the Postdisciplinary Studies in Discourse book series (PSDS)

Abstract

Language choice practices represent sociolinguistic macro-choices that constitute acts of identity (Coulmas 2006; Le Page and Tabouret-Keller 1985). In the ESC, language choice is an important means of identity construction because it is likely to be decoded as identity-relevant even if recipients have no command of the respective language. Thus the choice of a certain language activates semantic layers (such as national affiliation or transnational European affiliation ) that work independently of the denotational content of the words used in the lyrics. Apart from identity-oriented functions, language choice in pop songs can be influenced by issues of international comprehensibility and, often connected with this, commercial success . If artists aim at an international market, English is generally a more effective choice than other languages, which in turn may be more successful on national markets (see Larkey 2000; McCann and Ó Laoire 2003; Survilla 2003).

Keywords

Language Policy Minority Language National Language National Representation Language Choice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Heiko Motschenbacher
    • 1
  1. 1.Goethe-University Frankfurt am MainFrankfurtGermany

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