Abstract
Chapter 7 explores the impact of transformation on the Conservative Party. It argues the party changed from being characterized by its mass party culture to a centralized structure in which an elite and professionalized party centre developed a television centric operation. Firstly, it analyses the Selwyn Lloyd report, which offers insider perspectives about how ordinary members were feeling disenfranchised by the early 1960s. The chapter also provides a snapshot of the more centralized image of the party under the leadership of Douglas-Home, 1963–64. It concludes that Douglas-Home’s Conservatives’ relationship with television is characterized by the marked change in, firstly, the tightened control that a newly strengthened Central Office team of experts held over the party’s television operations and facilities, and, secondly, the relatively diminished role and place of the ordinary membership at the grassroots.
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Notes
- 1.
CPA CCO 120/4/25 Letter from Lewis Rudd, Assistant Editor of Associated Rediffusion’s ‘This Week’ programme apologizing to Lloyd for dropping his interview due to ‘the Profumo case’, 7 June 1963.
- 2.
Tim Bale, The Conservatives since 1945: The Drivers of Party Change (Oxford: Oxford University Press, 2012), p. 54 (Bale 2012).
- 3.
David Butler and Gareth Butler, Twentieth Century Political Facts (Basingstoke: Palgrave Macmillan, 2000), p. 26 (Butler and Butler 2000).
- 4.
Colin Rallings and Michael Thrasher, British Electoral Facts (London: Biteback Publishing, 2006), p. 59 (Rallings and Thrasher 2006).
- 5.
CPA CCO 120/4/1 Personal and Confidential letter from Iain MacLeod to Selwyn Lloyd, 28 September 1962.
- 6.
CPA CCO 120/4/1 Personal and Confidential letter from Selwyn Lloyd to Iain MacLeod, 23 November 1962.
- 7.
CPA CCO 120/4/1 Personal letter from Iain MacLeod to Selwyn Lloyd, 30 November 1963, MacLeod describes how Lloyd’s revelation about the disconnect between party workers and ministers set off a chain of correspondence between the prime minister’s office, the Chief Whip and himself.
- 8.
CPA CCO 120/4/24 ‘The Selwyn Lloyd Report 1963’, released 6 June 1963.
- 9.
Ibid., p. 30.
- 10.
Ibid., p. 31.
- 11.
CPA CCO 120/4/25 Personal & Confidential letter from Lloyd to Lord Poole, 28 May 1963.
- 12.
CPA CCO 120/4/24 Confidential document for ‘The Selwyn Lloyd Enquiry into the Party Organization: Press and Television’, ND c. 1962–63.
- 13.
Ibid.
- 14.
CPA CCO 120/4/24 Confidential document for ‘The Selwyn Lloyd Enquiry into the Party Organization: General Communications’, ND c. 1962–63.
- 15.
CPA CCO 4/9/380 TV and Radio Newsgram, 15 March 1963.
- 16.
Ibid.
- 17.
CPA CCO 4/9/387 Letter from Paul Bryman to MPs and candidates, 30 July 1964.
- 18.
See, television training file, CPA CCO 4/9/387—Propaganda—television, general—1961–62.
- 19.
CPA CCO 4/9/387 Memorandum from John Lindsey, Head of Radio and Television Section, to MPs and candidates, 30 July 1964.
- 20.
CPA CCO 20/17/4 Confidential letter from Lord Poole to the Chairman, 30 December 1963, p. 3.
References
CCO 120/4/1 Selwyn Lloyd Enquiry into Party Organization — correspondence with Party Chairman (1962–63).
CCO 120/4/24 Selwyn Lloyd Enquiry into Party Organization — Draft, Final Report (1962–63).
CCO 4/9/387 Propaganda — Television, General (1961–66).
Bale, Tim. 2012. The Conservatives since 1945, the Drivers of Party Change. Oxford: Oxford University Press.
Butler, David, and Gareth Butler. 2000. Twentieth-Century British Political Facts 1900–2000. Basingstoke: Palgrave Macmillan.
Rallings, Colin, and Michael Thrasher. 2006. British Electoral Facts. London: Biteback Publishing.
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Ridge-Newman, A. (2017). Tories, Television and Professionalization 1962–64. In: The Tories and Television, 1951-1964. Palgrave Studies in the History of the Media. Palgrave Pivot, London. https://doi.org/10.1057/978-1-137-56254-8_7
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