Everyday Modulation: Dataism, Health Apps, and the Production of Self-Knowledge

  • Brett Nicholls


The clear message of the health app industry is that health app technology offers the optimum conditions for empowering selves to manage and improve their everyday lives. The celebratory tone of this message is built upon new developments in mobile technology and experiments in the somatechnical mediation of bodies and data. In this chapter I will consider how health motivation app technology reconfigures everyday practices around new somatechnical arrangements. My contention is that wearable biometric devices are new capillary technologies that connect, via an ideology of dataism, the everyday, mundane practices of individuals to processes of governmentality and control. Drawing specifically on the nuances of Deleuze’s discussion on societies of control, the chapter outlines how health motivation technology modulates everyday practices. I conclude that health apps occupy contradictory social and cultural spaces within contemporary capitalism.


Everyday Life Everyday Practice Control Society Health Motivation Wearable Technology 
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© The Author(s) 2016

Authors and Affiliations

  • Brett Nicholls
    • 1
  1. 1.Department of Media, Film and CommunicationUniversity of OtagoDunedinNew Zealand

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