Cultural Differences and Similarities Between China and Brazil: A Comparative Analysis Using Hofstede’s Cultural Dimensions

Abstract

As rising powers, both China and Brazil have gained growing economic and political influence in world politics over the past decades. Meanwhile, Brazil is China’s tenth biggest trading partner, and the largest in Latin America. Closer economic ties have led to expanded political cooperation between the two countries, with their leaderships meeting more frequently on both bilateral and multilateral occasions. But the present reality is that difficulties, such as language barriers and geographic distance, are obstructing cultural understanding between the Chinese and Brazilians. In order to fill this gap, this chapter sets up an inquiry into the cultural aspect of the Sino-Brazilian relationship. It suggests a systematic analysis that adopts Hofstede’s five cultural dimensions to compare the cultural similarities and differences between Brazil and China. The logic of culture holds considerable strength in characterizing the bilateral relations of the two states. A better understanding of these cultural factors can help us “seek common ground while reserving differences” and thus is of great importance to deepening the comprehensive strategic partnership between China and Brazil.