Imperative 7: Realize the Only Way to Build Customer Loyalty Is through Customer Memories
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Price is not the main reason for customer churn; churn occurs due to overall poor quality of customer service. – Accenture Global Customer Satisfaction Report 2008.
KeywordsFalse Memory Customer Loyalty Service Encounter Customer Experience Loyal Customer
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
- 1.Kahneman, Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011.Google Scholar
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- 5.Dunn, Adriana. “6 Reasons Why Great Customer Service Drives Powerful Word of Mouth Marketing Results.” www.business2community.com. October 4, 2013. Web. October 7, 2015. http://www.business2community.com/customer-experience/6-reasons-great-customer-service-drives-powerful-word-mouth-marketing-results-0636835#VKo8J8zOCPZ7wpwQ.97
- 7.“Choice Supportive Bias.” en.wikipedia.org. Web. June 10, 2015. http://en.wikipedia.org/wiki/Choice-supportive_bias
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