Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves

  • Colin Shaw
  • Ryan Hamilton


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Rational System Cognitive Resource Customer Experience Conscious Mind French Wine 
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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Colin Shaw
    • 1
  • Ryan Hamilton
    • 2
  1. 1.Beyond PhilosophyOrlandoUSA
  2. 2.Emory University’s Goizueta Business SchoolAtlantaUSA

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