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How to Move to the Next Level of Customer Experience

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Abstract

When Colin still worked in corporate life, he led a worldwide team of 3,500 frontline people. Part of his job was to meet with consultants. Many clever consultants explained a lot of theories to him. Colin would listen and at the end asked, “That’s great. So what do we do?”

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Shaw, C., Hamilton, R. (2016). How to Move to the Next Level of Customer Experience. In: The Intuitive Customer. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53430-9_10

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