Creative Work and Gender

  • Seppo Poutanen
  • Anne Kovalainen


What is considered to be creative work? Is creative work always recognizable as in artistic work, or is it something where inventions come into being, or simply any task at hand? How does creativity construct individual identity, especially work identity? And how does gender become defined in creative work leading to innovations? Creativity is in some ways surely part of every work task and its performance, from even the most repetitive and standardized job tasks to the most unpredictable problem solving and unique artistic performances. Given this wide definition, the value and importance of creative work in the contemporary economy is omnipresent. This concerns the gendered nature of creative work in relation to innovations also: the technological solutions we have discussed in earlier chapters, from the washing machine to the fitness and wearable technologies, show how embedded creativity is in the innovation, design and production of material and immaterial goods and services. This chapter examines the complexities of gender, technology, care and creativity in contemporary work and economy.


Informal Care Creative Work Creative Industry Creative Class Digital Health 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© The Author(s) 2017

Authors and Affiliations

  • Seppo Poutanen
    • 1
  • Anne Kovalainen
    • 2
  1. 1.Turku School of EconomicsUniversity of TurkuTurkuFinland
  2. 2.Turku School of EconomicsUniversity of TurkuTurkuFinland

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