The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement

Abstract

In the final chapter, we summarize what can be achieved by going through the co-creative relationship-building process we have described in this book. Rather than focus on the process of co-creation as we have done so far, we now review what outcomes or results you should target for your co-creation program. The logic of the process is the same: no matter how ambitious your co-creation program is, the scope of your program will change as a function of how you define the problem, how many people you are prepared to involve in your problem-solving community, how much data you want to look at and how innovative the value model is you are trying to create.