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Trunk Club: Revolutionizing the Retail Model in Fashion

  • Dipali ModiEmail author
  • Li Zhao
Chapter
  • 815 Downloads
Part of the Palgrave Studies in Practice: Global Fashion Brand Management book series (PSP:GFBM)

Abstract

Trunk Club, a subsidiary of the Nordstrom company, began as a Chicago-based startup and is disrupting the retail fashion industry through its innovative and customer-centered retail format. The company, one of the early players in subscription-based fashion retailing, has designed its business model to empower its customers (e.g., young American executives with shrinking schedule availability, who want to dress fashionably but do not exactly know what would look good on them) to outsource their fashion needs. The company innovates the consumers’ shopping process by providing personal styling services based on their needs, size, budget, and style preferences with the help of a team of dedicated styling experts through its website or brick-and-mortar stores across the United States. In addition to incorporating machine-learning and personalized recommendation algorithms, which might be similar to its competitors, Trunk Club values building personal relationships between stylists and the customers, thus providing more a flexible and personal shopping experience to its customers.

Keywords

Process innovation Subscription model Personal styling service Influencer marketing 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Textile and Apparel ManagementUniversity of MissouriColumbiaUSA

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