Skip to main content

Resurrecting Colonialism: Tourism in Jamaica During the Nineteenth Century and Beyond

  • Chapter
  • First Online:
Whiteness, Weddings, and Tourism in the Caribbean
  • 712 Accesses

Abstract

Wilkes focuses on the historical and visual representations of Jamaica in guidebooks and travelers’ accounts which promoted tourism in the late nineteenth century as a strategy to maintain the power structures as they had existed under colonialism. The scrutiny of dark-skinned female bodies was a particular pastime of Anglo-American travelers to the Caribbean, in which Jamaica was represented through the “native” black female body. The chapter draws attention to the presence and absence of the white subject in the historical visual texts and goes on to reveal the transformations in the use of the dark-skinned woman in the tropical landscape to represent Jamaica as a sexualized tourist destination.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    “The Lesser Antilles: a Guide for Settlers to the British West Indies”

    The Spectator Archive, April 12, 1890, the review of the book can be accessed via this link:

    http://archive.spectator.co.uk/article/12th-april-1890/24/the-lesser-antilles-a-guide-for-settlers-in-the [Last accessed September 22, 2015].

  2. 2.

    Round Hill Hotel and Villas was built using the concept that it would be a retreat for wealthy individuals. The history of Round Hill can be accessed via this link: http://www.roundhill.com/history-en.html [Last accessed October 30, 2015].

  3. 3.

    The UCL Legacies of British Slave Ownership project provides details of the £20 million that was paid to former slave owners at the end of slavery. Details of the project can be accessed via this link: https://www.ucl.ac.uk/lbs/project/details/ [Last accessed June 1, 2015].

    http://www.bl.uk/romantics-and-victorians/articles/aestheticism-and-decadence

  4. 4.

    See Rikke Andreassen’s (2015) Human Exhibitions: Race, Gender and Sexuality in Ethnic Displays, which discusses the display of people of African and Asian origin to educate and entertain. They were displayed in Denmark’s Copenhagen zoo at the end of the nineteenth century up to the beginning of the twentieth century.

  5. 5.

    In 2013, the company Real Bronx Tours suspended tourist bus tours through the Bronx after neighborhood residents expressed their concerns about the misrepresentation of the area. A Huffington Post article about the tours can be accessed via this link: http://www.huffingtonpost.com/2013/05/23/bronx-ghetto-tours-offered-real-bronx-tours-canceled_n_3324815.html [Last accessed September 21, 2015].

  6. 6.

    Thomas Thistlewood died in 1786 (Burnard 2004: 260).

  7. 7.

    As opposed to the “French Riviera,” which was popular with wealthy Europeans in the late nineteenth and early twentieth centuries.

  8. 8.

    The Jamaica Tourist Board ad was published in the New Yorker, magazine September 14, 1968: 38–39.

  9. 9.

    The California Girls online store sells items described as “vintage Black Americana.” Images of similar items can be accessed via this link: http://www.rubylane.com/item/370999-5639/Black-Americana-Metal-Sprinklin-Sambo-Lawn [Last accessed September 22, 2015].

  10. 10.

    The 1962 James Bond film Dr No, which is set in Jamaica, features a beach scene, where Ursula Andress emerges out of the sea. Her blond Aryan body can be viewed as “exotic” in the tropical setting. I owe this observation to Steve Garner, who pointed it out to me. I would suggest that this scene is facilitated by the associations made with racialized female bodies, water, and sexuality established by James Henry Stark (1898) and his contemporaries.

References

  • Ahmed, B. (2004). The impact of globalisation on the Caribbean sugar and banana industries. In S. Courtman (Ed.), The beyond the blood, the beach and the banana: New perspectives in Caribbean Studies. Kingston: Ian Randle.

    Google Scholar 

  • Andreassen, R. (2015). Human exhibitions: Race, gender and sexuality in ethnic displays. Farnham: Ashgate.

    Google Scholar 

  • Beckles, H. M. D. (2003). Freeing slavery: Gender paradigms in the social history of Caribbean slavery. In B. L. Moore et al. (Eds.), Slavery, freedom and gender. The dynamics of Caribbean society. Kingston: University of West Indies Press.

    Google Scholar 

  • Bhabha, H. (1994). The location of culture. London: Routledge.

    Google Scholar 

  • Bhattacharyya, G., et al. (2002). Race and power. London: Routledge.

    Google Scholar 

  • Boxill, I. (2003). ‘Tourism and Development in Jamaica’ paper presented at the UWI Public Lecture Series Montego Bay March 2003. Mona, Jamaica.

    Google Scholar 

  • Bradley, H. (1992). Changing social structures: Class and gender. In S. Hall & B. Giebens (Eds.), Formations of modernity. Cambridge: Polity Press in Association with the Open University.

    Google Scholar 

  • Bulkeley, O. T. (1889). The Lesser Antilles: A guide for settlers in the British West Indies and tourist’s companion. London: S. Low, Marston, Searle & Rivington.

    Google Scholar 

  • Burman, J. (1999). ‘No Problem’ for whom? Tourism matters in Jamaica. Small Axe, 3, 161–167.

    Google Scholar 

  • Burnard, T. (2004). Mastery, tyranny and desire. Thomas Thistlewood and his slaves in the Anglo-Jamaican World. Chapel Hill/London: The University of North Carolina Press.

    Google Scholar 

  • Burns, W. L. (1937) [1970] Emancipation and appreciation in the British West Indies. London: Jonathan Cape.

    Google Scholar 

  • Carolan, M. (2011). The real cost of cheap food. London: Earthscan.

    Google Scholar 

  • Chambers, D. (2001). Representations of the family. London: Sage.

    Google Scholar 

  • Chambers, D., & Airey, D. (2001). Tourism policy in Jamaica: A tale of two governments. Current Issues in Tourism, 4(2-4), 94–120.

    Article  Google Scholar 

  • Clegg, P. (2004). The transatlantic banana war and the marginalisation of the Caribbean trading interests. In S. Courtman (Ed.), The beyond the blood, the beach and the banana. Kingston: Ian Randle.

    Google Scholar 

  • Coetzee, J. M. (1986). Foe. A novel. New York/London: Penguin.

    Google Scholar 

  • Cohen, L. (2004). A consumer’s republic. The politics of mass consumption in postwar America. New York: Vintage.

    Google Scholar 

  • Conrad, J. (1926[1995]) Heart of Darkness, London: Penguin Books.

    Google Scholar 

  • Conway, D., & Timms, B. F. (2010). Re-branding alternative tourism in the Caribbean: The case for ‘slow tourism’. Tourism and Hospitality Research, 10(4), 329–344.

    Article  Google Scholar 

  • D’Hauteserre. (2005). Maintaining the myth: Tahiti and its islands. In C. Cartier, & A. Lew (Eds.) Seductions of place. Geographical perspective on globalization and touristed landscapes. London: Routledge.

    Google Scholar 

  • Delgado, R., & Stefancic, J. (2012). Critical race theory. An introduction. New York/London: New York University Press.

    Google Scholar 

  • Desmarais, A. A. (2011). The international women’s commission of La Via Campesina. In N. Visvanathan et al. (Eds.), The women, gender and development reader (2nd ed.). London: Zed books.

    Google Scholar 

  • Doy, G. (2000). Black visual culture. Modernity and postmodernity. London: IB Tauris.

    Google Scholar 

  • Edelheim, J. R. (2006). Analysis of hegemonic messages that tourist brochures sell [online]. In P. A. Whitelaw, & O. G. Barry (Eds.) CAUTHE 2006: To the city and beyond. Footscray, Vic.: Victoria University. School of Hospitality, Tourism and Marketing, 202–212. (http://search.informit.com.au/documentSummary;dn=678669693751439;res=IELBUS) ISBN: 0975058517. [cited 17 Apr 15].

  • Edmonds, K. (2012) The Caribbean’s agricultural crisis. The other side of paradise, the North American Congress on Latin America website, November 22, https://nacla.org/blog/2012/11/23/caribbean%E2%80%99s-agricultural-crisis, [Last accessed 13 Oct 2015].

  • Ekman, P. (2014). Review of little white houses: How postwar home constructed race in America. Cultural Geography, 21(1), 167–168.

    Article  Google Scholar 

  • Espinet, R. (1996). The invisible woman in West Indian fiction. In A. Donnell & S. Welsh (Eds.), The Routledge reader in Caribbean literature. London: Routledge.

    Google Scholar 

  • Frankenberg, R., & Mani, L. (1996). Crosscurrents, crosstalk: Race, ‘Postcoloniality’ and the politics of location. In P. Mongia (Ed.), Contemporary postcolonial theory. London: Arnold.

    Google Scholar 

  • Froude, J. A. (1888). The english in the West Indies, or the bow of Ulysses. London: Longman.

    Google Scholar 

  • Fryer, P. (1988 [1989]). Black people in the British Empire: An introduction. London: Pluto Press.

    Google Scholar 

  • Garlick, S. (2002). Revealing the unseen: Tourism, art and photography. Cultural Studies 16(2), 289–305

    Google Scholar 

  • Gmelch, G. (2003). Behind the smile: The working lives of Caribbean tourism. Bloomington: Indiana University Press.

    Google Scholar 

  • Goldberg, D. T. (1993). Racist culture: Philosophy and the politics of meaning. Oxford: Blackwell Publishers.

    Google Scholar 

  • Green, W. (1993). The creolization of Caribbean history: The emancipation era and a critique of dialectic analysis. In H. Beckles & V. Shepherd (Eds.), Caribbean freedom. Economy and society from emancipation to the present. Kinston: Ian Randle.

    Google Scholar 

  • Green, C. (2007). Unspeakable worlds and muffled Voices: Thomas Thistlewood as agent and medium of 18th century Jamaican society. In B. Meeks (Ed.), Culture, politics race and diaspora. The thought of Stuart Hall. Kingston: Ian Randle.

    Google Scholar 

  • Hall, C. (1992). White, male and middle class: Explorations in feminism and history. Cambridge: Polity Press.

    Google Scholar 

  • Hall, S. (1992a). The west and the rest: Discourse and power. In S. Hall & B. Gieben (Eds.), Formations of modernity. London: Polity Press in association with the Open University.

    Google Scholar 

  • Hall, S. (1992b) [1980] Encoding/decoding. In S. Hall, et al. (Eds.), Culture, media, language. London: Routledge.

    Google Scholar 

  • Hall, S. (1996a). New ethnicities. In D. Morley & K. Chen (Eds.), Stuart Hall critical dialogues in cultural studies. London: Routledge.

    Google Scholar 

  • Hall, S. (1996c). The after-life of Frantz Fanon: Why Fanon? Why now? Why Black Skins, White Masks? In A. Read (Ed.), The fact of blackness. Frantz Fanon and visual representation (pp. 14–37). London: ICA in Association with Bay Press. London, UK.

    Google Scholar 

  • Hall, C. (2014). Gendering property, racing capital. History Workshop Journal, (78). 22–38

    Google Scholar 

  • Harris, D. (2013). Little white houses. How the postwar home constructed race in America. Minneapolis: University of Minnesota Press.

    Google Scholar 

  • Hastings Jay, E. A. (1900). A glimpse of the tropics, or, four months cruising in the West Indies. London: Sampson Low, Marston & Co.

    Google Scholar 

  • Haymes, S. N. (1995). Race, culture, and the city. A pedagogy for black urban struggle. Albany: State University New York.

    Google Scholar 

  • Hobson, J. (2005). Venus in the dark: Blackness and beauty in popular culture. London: Routledge.

    Google Scholar 

  • hooks, b. (1996). Reel to real. Race, sex and class at the movies. London: Routledge.

    Google Scholar 

  • Jamaica Tourist Association (1913) Jamaica. Kingston: Jamaica.

    Google Scholar 

  • Jamaica Tourist Association. (1924). Guide to Jamaica. Kingston: Jamaica.

    Google Scholar 

  • Jamaica Tourist Association (1913) Jamaica. Kingston: Jamaica.

    Google Scholar 

  • Jamaica Tourist Board Library. (2005). Tourism development in Jamaica. A synopsis.

    Google Scholar 

  • Jefferson, O. (1977). The post-war economic development of Jamaica. Mona: Institute of Social & Economic Research, University of the West Indies.

    Google Scholar 

  • Johnston, J. (1902). Jamaica: The new riviera: A pictorial description of the island and its attractions. London: Cassell.

    Google Scholar 

  • Johnston, J. (1903). Jamaica: The new Riviera: A pictorial description of the island and its attractions. London: Cassell.

    Google Scholar 

  • Kaur, R., & Hutnyk, J. (1999). Introduction. In R. Kaur & J. Hutnyk (Eds.), Travel worlds: Journeys in contemporary cultural politics. London: Zed Books.

    Google Scholar 

  • Kempadoo, K. (1999). Continuities and change: Five centuries of prostitution in the Caribbean. In K. Kempadoo (Ed.), Sun, sex and gold-tourism and sex work in the Caribbean. Oxford: Roman & Littlefield.

    Google Scholar 

  • King, B. (1997). Creating island resorts. London: Routledge.

    Book  Google Scholar 

  • Klein, N. (2007). The shock doctrine. London: Penguin.

    Google Scholar 

  • Mair, L. (2000). Women field workers in Jamaica during slavery. In V. Shepherd & H. Beckles (Eds.), Caribbean slavery in the Atlantic World. A student reader. Kingston: Ian Randle.

    Google Scholar 

  • Marshall, W. (2003). The post-slavery labour problem revisited. In B. Moore, et al. (Eds.), Slavery, freedom and gender. The dynamics of Caribbean society. Kingston: University of West Indies Press.

    Google Scholar 

  • Marson, U. (1931[1996]). In Jamaica. In A. Donnell, & S. A. Welsh (Eds.), The Routledge reader in Caribbean literature. London: Routledge.

    Google Scholar 

  • McLaren, P. (1998). Whiteness is … the struggle for postcolonial hybridity. In J. Kincheloe et al. (Eds.), White reign: Deploying whiteness in America. London: Palgrave Macmillan.

    Google Scholar 

  • Meggs, P., & Purvis, A. (2006). Meggs’ history of graphic design. Somerset, NJ: Wiley.

    Google Scholar 

  • Mendoza, K.-A. (2015). Austerity. The demolition of the welfare state and the rise of the zombie economy. Oxford: New International Publications Ltd.

    Google Scholar 

  • Miles, R. (1999). Racism as a concept. In M. Bulmer & J. Solomos (Eds.), Racism. Delhi: Open University Press.

    Google Scholar 

  • Mintz, S. W. (1998). The localization of anthropological practice: From area studies to transnationalism. Critique of Anthropology, 18, 117–133.

    Google Scholar 

  • Mintz, S. W., & Price, S. (1985). Caribbean contours. Baltimore: John Hopkins University Press.

    Google Scholar 

  • Mullins, B. (1999). Globalization, tourism, and the international sex trade. In K. Kempadoo (Ed.), Sun, sex and gold. Tourism and sex work in the Caribbean. Oxford: Rowman & Littlefield.

    Google Scholar 

  • Nisonoff, L., Duggan, L., & Wiegersma N. (2011). Introduction to part three. In N. Visvanathan, et al. (Eds.), The women, gender and development reader. London: Zed Books.

    Google Scholar 

  • Pattullo, P. (1996). Last resorts: The cost of tourism in the Caribbean. London: Cassell.

    Google Scholar 

  • Paul, A. (2007). Visualizing art in the caribbean. In T. Mosaka (Ed.), Infinite island. Contemporary Caribbean art. London: Philip Wilson Publishers.

    Google Scholar 

  • Petley, C. (2004). Flying away and grounds for concern: Mobility, location and ethical discomfort in researching Caribbean history from the UK. In S. Courtman (Ed.), Beyond the blood, the beach and the banana. New perspectives in Caribbean studies. Kingston: Ian Randle.

    Google Scholar 

  • Pickering, M. (2001). Stereotyping. The politics of representation. Basingstoke, Hampshire: Palgrave Publishers.

    Google Scholar 

  • Prichard, H. (1900). Where black rules white: A journey across and about Haiti. New York: Charles Scribner’s Sons.

    Google Scholar 

  • Rai, S. M. (2011). Gender and development: Theoretical perspectives. In N. Visvanathan, et al. (Eds.), The women, gender and development reader. London: Zed Books.

    Google Scholar 

  • Rhiney, K. (2011). Agritourism linkages in Jamaica: Case study of the Negril all-inclusive hotel subsector. In R. M. Torres & J. H. Momsen (Eds.), Tourism and agriculture. New geographies of consumption, production and rural restructuring. London: Routledge.

    Google Scholar 

  • Rhys, J. (1966). Wide Sargasso Sea. London: Penguin.

    Google Scholar 

  • Round-About. (2001, Winter). Round Hill Hotel and Villas Volume VI.

    Google Scholar 

  • Said, E. (1978 [1995]). Orientalism. Western conceptions of the orient. London: Penguin.

    Google Scholar 

  • Schroeder, J. E. (2002). Visual consumption. Abingdon, Oxon: Routledge.

    Google Scholar 

  • Senior, O. (1989). Arrival of the Snake-woman and other stories. Harlow Essex: Longman.

    Google Scholar 

  • Senior, O. (2003). Encyclopaedia of Jamaican heritage. Red Hills: Twin Guinep Publishers.

    Google Scholar 

  • Sheller, M. (2003). Consuming the Caribbean: From Arawaks to Zombies. London: Routledge.

    Google Scholar 

  • Shepherd, V. A. (1995). Gender, migration and settlement: The indentureship and post-indentureship experience of Indian females in Jamaica 1845–1943. In V. A. Shepherd et al. (Eds.), Engendering history. Caribbean women in historical perspective. Kingston: Ian Randle.

    Google Scholar 

  • Sherlock, P., & Bennett, H. (1998). The story of the Jamaican people. Kingston: Ian Randle.

    Google Scholar 

  • Simon, D. (2008). Neoliberalism, structural adjustment and poverty reduction strategies. In V. Desai & R. B. Potter (Eds.), The companion to development studies (2nd ed.). London: Hodder Education.

    Google Scholar 

  • Smith, A. (1902). Astley Smith’s Tourist handy pocket guide to Jamaica. Kingston: Times Printery.

    Google Scholar 

  • Stark, J. H. (1898). Stark’s Jamaica guide. Boston: J. H. Stark.

    Google Scholar 

  • Stoddard, C. A. (1895). Cruising among the Caribbbes: Summer days in winter months. London: Kegan Paul, Trench and Trubner & Co.

    Google Scholar 

  • Stone, C. (1985). Class, state and democracy in Jamaica. Kingston: Blackett Publishers.

    Google Scholar 

  • Strachan, I. G. (2002). Paradise and plantation. Tourism and culture in the anglophone Caribbean. Charlottesville/London: University of Virginia Press.

    Google Scholar 

  • Sullivan, S. (2007). White ignorance and colonial oppression or, why I know so little about Puerto Rico. In S. Sullivan & N. Tuana (Eds.), Race and epistemologies of ignorance. Albany: State University of New York Press.

    Google Scholar 

  • Taylor, F. F. (1993). To hell with paradise. A history of the Jamaican tourist industry. Pittsburgh/London: University of Pittsburgh Press.

    Google Scholar 

  • The Jamaica Tourist Association. (1913). Jamaica. Kingston: Jamaica.

    Google Scholar 

  • The Spectator (1890) review of Bulkeley, O. T. (1889). The Lesser Antilles: A guide for settlers in the British West Indies and Tourist’s Companion. London: S. Low, Marston, Searle & Rivington.

    Google Scholar 

  • Thompson, K. A. (2006). An eye for the tropics. Tourism, photography and framing the Caribbean picturesque. London: Duke University Press. UCL Legacies of British Slave Ownership https://www.ucl.ac.uk/lbs/ [Last accessed May 15 2016.

    Google Scholar 

  • Urry, J. (1990). The tourist gaze. London: Sage.

    Google Scholar 

  • Urry, J. (1995). Consuming places. London: Routledge.

    Google Scholar 

  • Van Dijk, T. (1993). Elite racist discourse. London: Sage.

    Book  Google Scholar 

  • Ware, V. (1996). Defining the forces: ‘Race’, gender and memories of empire. In I. Chambers & L. Curti (Eds.), The postcolonial question. Common skies: Divided horizons. London: Routledge.

    Google Scholar 

  • Weeks, J. (1986). Sexuality. Chichester: Ellis Horwood Limited.

    Book  Google Scholar 

  • Wilkes, K. (2013). From the landscape to the white female body: Representations of postcolonial luxury in contemporary tourism visual texts. In J. A. Lester & C. Scarles (Eds.), Mediating the tourist experience: From brochures to virtual encounters. Farnham/Surrey: Ashgate.

    Google Scholar 

  • Williams, S. (1998). Tourism geography. London: Routledge.

    Google Scholar 

  • Wint, T-A. (2012). Once you go you know: Tourism, colonial nostalgia and national lies in Jamaica. Master of Arts Dissertation, The University of Texas at Austin.

    Google Scholar 

  • Wood, R. (2000). Caribbean cruise tourism: Globalization at sea. Annals of Tourism Research. A Social Sciences Journal, 27(2), 345–370.

    Google Scholar 

  • Wright, S. (2002). Sun, sea, sand and self-expression. In H. Berghoff, et al. (Eds.), The making of modern tourism the cultural history of the British experience, 1600–2000. Basingstoke: Palgrave.

    Google Scholar 

  • Young, L. (1995). An angry voice from paradise: Jamaica Kincaid’s A Small Place as a teaching resource. Journal of Geography in Higher Education, 19(1), 91–96.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Copyright information

© 2016 The Author(s)

About this chapter

Cite this chapter

Wilkes, K. (2016). Resurrecting Colonialism: Tourism in Jamaica During the Nineteenth Century and Beyond. In: Whiteness, Weddings, and Tourism in the Caribbean. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-50391-6_5

Download citation

  • DOI: https://doi.org/10.1057/978-1-137-50391-6_5

  • Published:

  • Publisher Name: Palgrave Macmillan, New York

  • Print ISBN: 978-1-137-50390-9

  • Online ISBN: 978-1-137-50391-6

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics