Abstract
My investigations into the information circuits through which my data traversed led me to more questions than answers, and only deepened my confusion and uncertainty about where I might find my marketing baby. I began my detective work fiercely determined to master the network of disclosure, to understand the totality of the system and to confront the company that owns my data. My marketing baby’s bones and flesh of direct mail marketing have become the body of evidence for my hard-boiled investigation; that pile of bones speaks to me and taunts me to pursue it, to find it, to make it whole again. This body of evidence has my name on it.
Keywords
- Credit Card
- Customer Relationship Management
- Direct Marketing
- Consumer Credit
- Personalized Brand
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Ebeling, M.F.E. (2016). The Body of Evidence. In: Healthcare and Big Data. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-50221-6_7
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