Text and Representation: The Community and the Individual

  • Henrik Linden
  • Sara Linden


In this chapter we will give some background to concepts such as text, discourse and representation, as these are all important theoretical tools that will help us understand how and why fans are perceived as deviant in some media and public discourses, while they are regarded to be ideal consumers from a marketing and business point of view.


Discourse Analysis Comic Book Ideal Citizen Consumer Capitalist Ideological Work 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Henrik Linden
    • 1
  • Sara Linden
    • 2
  1. 1.University of East LondonLondonUK
  2. 2.Goldsmiths, University of LondonLondonUK

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