Introduction

Abstract

Introducing the overall argument in this book. Its core dimensions are that:

• Political engagement has changed in the contemporary era.

• We need to consider processes of individualisation, and the experiential or everyday nature of politics.

• New citizen norms and identities have emerged that prioritise personalisation and sharing over traditional, dutiful allegiances to politics.

• The ubiquity of social media in the everyday lives of citizens fosters the development of digital citizenship.

• But organisations and political context remain important to citizen politics. New online hybrid organisations mobilise citizens to political engagement.

• These hybrid organisations challenge established political organisations with their focus on storytelling-led communicative forms of political action, rapid response strategic repertoires and new approaches to fundraising and membership.

• Established political organisations are increasingly turning to digital forms of citizen engagement to re-engage citizens in the political process.