The London 2012 Paralympic Games
London 2012 has reached paradigmatic status for the way that it organised the Paralympic Games and sought to leverage its legacy potential. Beginning with an analysis of London 2012’s bid, the chapter then examines the position and role of key stakeholders including the organising committee, the UK government, corporate sponsors and Channel 4, the television broadcaster. The degree of Paralympic integration and engagement justifies London 2012’s ‘Paralympic’ paradigmatic status. This being said, a number of Paralympic issues, challenges and risks that London 2012 faced are noted. A discussion of London 2012’s attempt to create a ‘lasting legacy’ concludes the chapter.
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