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Mobilising Men

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Engaging Men and Boys in Violence Prevention

Part of the book series: Global Masculinities ((GLMAS))

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Abstract

The third set of strategies for violence prevention among men and boys are focused on mobilising them as advocates and activists. This chapter explores efforts in which men and boys themselves mobilise to prevent and reduce violence against women. Flood examines the use of campaigns, networks, and events by men and boys, including efforts undertaken in partnership with women and women’s groups, in what is a rich and inspiring history of men’s anti-violence advocacy. The chapter goes on to identify the elements of effective practice in community mobilisation among men and boys.

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Notes

  1. 1.

    This is a matter of emphasis rather than a hard-and-fast distinction, as the strategies discussed thus far also involve, to varying degrees, engaging men as agents of change.

  2. 2.

    See http://www.chsj.org/masvaw.html.

  3. 3.

    More detail on this early history can be found in the pages of the now-defunct profeminist men’s magazine XY: Men, Sex, Politics.

  4. 4.

    While the language of ‘brands’ is more common in corporate marketing than in social movements, the White Ribbon Foundation in Australia uses this language, signalling its debt to the practices of corporate social marketing. The recognition of the White Ribbon ‘brand’ mentioned here does seem to show a significant increase in community awareness of the campaign. A 2009 survey in Australia found that less than one percent of men and women reported having seen media coverage about the White Ribbon Campaign recently (VicHealth 2009, p. 50)—in fact, only 22 of over 10,000 people (McGregor 2009, p. 160).

  5. 5.

    L. Davies, personal communication, May 2015.

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Author information

Authors and Affiliations

  1. Queensland University of Technology, Brisbane, QLD, Australia

    Michael Flood

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  1. Michael Flood
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Correspondence to Michael Flood .

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Cite this chapter

Flood, M. (2019). Mobilising Men. In: Engaging Men and Boys in Violence Prevention. Global Masculinities. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-44208-6_8

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  • DOI: https://doi.org/10.1057/978-1-137-44208-6_8

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  • Publisher Name: Palgrave Macmillan, New York

  • Print ISBN: 978-1-137-44210-9

  • Online ISBN: 978-1-137-44208-6

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