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Strategic Planning Revisited: Acquisition and Exploitation of Information on Foreign Markets

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Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

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Abstract

In this chapter, we revisit some of the foundations of the strategy formulation process. Specifically, we concentrate on the information acquisition and processing process. This chapter looks at the strategic behavior of internationalized enterprises on three fronts: on the kind of information they select about the foreign market, on the sources of information they use, and on the use of relevant software to organize and exploit these information. By revisiting one by one the different stages of strategy formulation for this process, we understand whether and how much strategy development has been reshaped due to contemporary technological and contextual evolutions. The results presented, representing a pragmatic rather than theoretic approach, are expected to decrease the existing vagueness in the field and to provide more clear answers on the real practices used from managers and entrepreneurs so as to develop successful strategies in foreign markets.

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Author information

Authors and Affiliations

  1. University of Portsmouth, School of Business, Portsmouth, UK

    Myropi Garri

  2. University of the Aegean Business School, Chios, Greece

    Nikolaos Konstantopoulos

Authors
  1. Myropi Garri
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  2. Nikolaos Konstantopoulos
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Corresponding authors

Correspondence to Myropi Garri or Nikolaos Konstantopoulos .

Editor information

Editors and Affiliations

  1. Department of Information Systems and Technology Management, George Washington University, Washington, District of Columbia, USA

    Elias G. Carayannis

  2. School of Business, American University in Dubai School of Business, Dubai, United Arab Emirates

    Stavros Sindakis

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Garri, M., Konstantopoulos, N. (2017). Strategic Planning Revisited: Acquisition and Exploitation of Information on Foreign Markets. In: Carayannis, E., Sindakis, S. (eds) Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-37879-8_5

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