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Taiwan’s International Media and Diplomacy

  • Gary D. Rawnsley
Part of the Studies in Diplomacy book series (STD)

Abstract

Superimposed on the labyrinthine organization detailed in the last chapter, there exists yet another layer that comprises the assorted media outlets used to promote the ROC to an international audience. These are all official channels, responsible to the GIO and therefore to the Executive Yuan. By engaging in both propaganda and media diplomacy (defined here as the expression of official opinion, interests and intentions via the media), they reinforce the diplomatic activities of the foreign service officers. They provide a channel of communication that can reach a larger and more accessible audience than more formal conduits. The media have been particularly important in reinforcing the informal character of cross-Strait diplomacy. This is usually an indirect diplomacy, with the media merely reporting statements and speeches made by officials responsible for cross-Strait affairs. As Deng Xiaoping’s health deteriorated at the beginning of 1997, the Vice-Chairman of the Mainland Affairs Council told the China News Agency that relations with the PRC would not be affected if Deng passed away: ‘He affirmed the government will continue its current policy and continue promoting cross-Taiwan Strait exchanges, regardless of what happens to the senior leader.’2 Broadcast to the mainland, this provided a reaffirmation of Taipei’s commitment to pragmatic diplomacy, while other reports reassured listeners that Taiwan’s private investment in the mainland would likewise be unaffected.

Keywords

Foreign Policy Chinese Communist Party Radio Broadcast Language Service Foreign Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 8.
    Jung Fu-tien, quoted in ‘The fall from grace of Taiwan’s media’, Sinorama 22(8), August 1997, p. 21.Google Scholar
  2. 15.
    Marvin Kalb and Bernard Kalb, Kissinger (Boston: Little, Brown, 1974), p. 229.Google Scholar
  3. 16.
    David D. Pearce, Wary Partners: Diplomats and the Media (Washington: Institute for the Study of Diplomacy/Congressional Quarterly Inc., 1995).Google Scholar
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    Eric Clark, Corps Diplomatique (London: Allen Lane, 1973), p. 264.Google Scholar
  5. 18.
    Keith Hamilton and Richard Langhorne, The Practice of Diplomacy: Its Evolution, Theory and Administration (London: Routledge, 1995), p. 132.Google Scholar
  6. 19.
    Quoted in Graham H. Stuart, American Diplomatic and Consular Practice, 2nd edn. (New York: Appleton-Century-Crofts, 1952), p. 167.Google Scholar
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    David Newsome, Diplomacy and the American Democracy (Bloomington: Indiana University Press, 1988), pp. 218–19.Google Scholar
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    Harold Nicolson, Diplomacy (London: Butterworth, 1939), p. 97.Google Scholar
  9. 23.
    Donald R. Browne, International Radio Broadcasting: the Limits of the Limitless Medium (New York: Praeger, 1982).Google Scholar
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    Quoted in Asa Briggs, Sound and Vision (Oxford: Oxford University Press, 1979), p. 521.Google Scholar
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    Joseph Man Chan, ‘Television in Greater China’, in John Sinclair, Elizabeth Jacka and Stuart Cunningham (eds) New Patterns in Global Television (Oxford: Oxford University Press, 1996), p. 151.Google Scholar
  12. 51.
    Sheila Chin, ‘Broadcasting and new media policies in Taiwan’, in Annabelle Sreberny-Mohammadi, et al. (eds) Media in Global Context’ (London: Arnold, 1997), p. 89.Google Scholar

Copyright information

© Gary D. Rawnsley 2000

Authors and Affiliations

  • Gary D. Rawnsley
    • 1
  1. 1.The University of NottinghamUK

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