Registers of Performance: Negotiating the Professional, Personal and Intimate in Online Persona Creation
The presentation of a digital self or identity has become increasingly ubiquitous with the widespread use of social and professional networking and media platforms. However, the ways that individuals engage with these platforms and negotiate their performance of self for different audiences of friends, family, fans and followers requires new ways of theorising and studying identity and self-presentation. In this chapter, I contribute to the emerging field of persona studies by conceptualising three registers of performance: the professional, personal and intimate.
KeywordsStreet Artist Interpretative Phenomenological Analysis Persona Study Persona Creation Professional Register
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