Exhibition Press Announcements: An Evolving or Dissolving Genre?

  • Cecilia Lazzeretti
Part of the Communicating in Professions and Organizations book series (PSPOD)

Abstract

Exhibition press announcements (EPAs) are a well-established genre in museum settings. Released in order to announce an up-coming exhibition, they are perceived by museums as useful tools for reaching audiences, influencing public opinion and, hopefully, increasing attendance (Genoways & Ireland, 2003; Rentschler & Hede, 2007; Kotler et al., 2008). Moreover, once EPAs are published on museum websites, they can bypass journalistic intervention, also known as “gatekeeping”, and directly address the general public, serving as marketing tools (Strobbe & Jacobs, 2005; Catenaccio, 2008).

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Alexander, Victoria (1999). A delicate balance: museums and the market-place. Museum International 51 (2), 29–34.CrossRefGoogle Scholar
  2. Askehave, Inger & Ellerup Nielsen, Anne (2004). Webmediated genres. A challenge to traditional genre theory. Working paper no. 6. Aarhus: Center for Virksomhedskommunication.Google Scholar
  3. Baker, Paul (2006). Using Corpora in Discourse Analysis. London: Continuum.Google Scholar
  4. Baron, Naomi S. (2013). Do mobile technologies reshape speaking, writing, or reading? Mobile Media & Communication 1. 1 ((2013)): 134–140.Google Scholar
  5. Bell, Allan (1991). The Language of News Media. Oxford: BlackwellGoogle Scholar
  6. Bell, Allan (1998). The Discourse Structure of News Stories. In: Bell, Allan /Garrett, Peter (Eds) Approaches to Media Discourse. Oxford: Blackwell, 64–104.Google Scholar
  7. Bhatia, Vijay K. (1993). Analysing Genre: Language Use in Professional Settings, London/New York: Longman.Google Scholar
  8. Bhatia, Vijay K. (2004). Worlds of Written Discourse: A Genre-Based View. London: Continuum.Google Scholar
  9. Bondi, Marina (2009). Perspective and position in museum websites. In Radighieri, Sara/Tucker, Paul (Eds) Point of View. Description and Evaluation across Discourses. Rome: officina edizioni, 113–127.Google Scholar
  10. Catenaccio, Paola (2008). Press releases as a hybrid genre: addressing the informative/promotional conundrum. Pragmatics 18: 1, 9–31.CrossRefGoogle Scholar
  11. Conboy, Martin (2013). The Language of the News. London/New York: Routledge.Google Scholar
  12. Finn, David (1984). Is there a legitimate role for public relations in the arts? Annals of the American Academy of Political and Social Science (471), 57–66.Google Scholar
  13. Garzone, Giuliana (2007). Genres, multimodality and the World-Wide Web: Theoretical Issues. In Garzone Giuliana/Catenaccio Paola/Poncini G. (Eds) Multimodality in Corporate Communication. Web genres and discursive identity. Milano: FrancoAngeli, 15–30.Google Scholar
  14. Garzone, Giuliana (2012). Why do genres change? In Garzone, Giuliana/Catenaccio, Paola/Degano, Chiara (eds) Genre Change in the Contemporary World. Short -term Diachronic Perspectives. Bern: Peter Lang, 21–40.CrossRefGoogle Scholar
  15. Genoways, Hugh H. & Ireland, Lynn M. (2003). Museum administration: an introduction. Oxford, UK: Altamira Press.Google Scholar
  16. Grunig, James E. (2009). Paradigms of global public relations in an age of digitalisation. PRism 6 (2), 1–19.Google Scholar
  17. Jacobs, Geert (1999a). Preformulating the News. Amsterdam/Philadelphia: John Benjamins.CrossRefGoogle Scholar
  18. Jacobs, Geert (1999b). Self-reference in press releases. Journal of Pragmatics 31, 219–242.CrossRefGoogle Scholar
  19. Kaplan, Andreas & Haenlein, Michael (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons 53 /1, 59–68.CrossRefGoogle Scholar
  20. Kidd, Jenny (2011). Enacting engagement online: framing social media use for the museum. Information Technology & People 24 /11, 64–77.CrossRefGoogle Scholar
  21. Kotler, Neil G., Kotler, Philip & Kotler, Wendy I. (2008). Museums Marketing and Strategy. 2nd ed. San Francisco: Wiley.Google Scholar
  22. Lazzeretti, Cecilia (2010). A Study on Art Press Releases. MA dissertation, University of Modena and Reggio Emilia.Google Scholar
  23. Lazzeretti, Cecilia & Bondi, Marina (2012). “A hypnotic viewing experience”. Promotional purpose in the language of exhibition press announcements. Pragmatics 22 (4), 567–589CrossRefGoogle Scholar
  24. Martin, James R. & White, Peter R.R. (2005). The Language of Evaluation. Appraisal in English. New York: Palgrave Macmillan.CrossRefGoogle Scholar
  25. Marwick, Alice, E. & Boyd, Danah (2010). I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience. New Media & Society 13 /1, 114–133.CrossRefGoogle Scholar
  26. McEnery, Tony, Xiao, Richard & Tono, Yukio (2006). Corpus-based Language Studies: An Advanced Resource Book. London/New York: Routledge.Google Scholar
  27. McLean, Fiona (2012). Marketing the museum. London/New York: Routledge.Google Scholar
  28. McLean, Kathleen (1993). Planning for people in museum exhibitions. Washington, DC: Association of Science Technology Center.Google Scholar
  29. Partington, Alan (1998). Patterns and Meanings. Amsterdam/Philadelphia: John Benjamins.CrossRefGoogle Scholar
  30. Partington, Alan (2004). Corpora and discourse, a most congruous beast. In Partington, Alan/Morley, John/Haarman, Louann (eds) Corpora and Discourse. Bern: Peter Lang, 11–20.Google Scholar
  31. Partington, Alan (2009). Evaluating evaluation and some concluding reflections on CADS. In Morley, John/Bayley, Paul (Eds) Corpus Assisted Discourse Studies on the Iraq Conflict: Wording the War. London/New York: Routledge, 261–303.Google Scholar
  32. Partington, Alan (2012). The changing discourses on antisemitism in the UK press from (1993) to (2009): A modern-diachronic corpus-assisted discourse study. Journal of Language and Politics 11(1), 51–76(26).CrossRefGoogle Scholar
  33. Quinn, Stephen & Lamble, Stephen (2008). Online Newsgathering: Research and Reporting for Journalism. Elsevier: Oxford.Google Scholar
  34. Rentschler, Ruth & Hede, Anne-Marie (eds) (2007). Museum marketing: competing in the global marketplace. Oxford, UK: Elsevier.Google Scholar
  35. Rowntree, Julia (2013). Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement. London/New York: Routledge.Google Scholar
  36. Scott, M. (2012), WordSmith Tools version 6, Liverpool: Lexical Analysis Software.Google Scholar
  37. Sleurs, Kim, Jacobs, Geert & Van Waes, Luuk (2003). Constructing press releases, constructing quotations. An ethnographic perspective on press releases. Journal of Sociolinguistics 7. 2, 192–212.Google Scholar
  38. Sloan, David & Lisa Mullikin Parcell (Eds) (2002). American Journalism: History, Principles, Practices. Jefferson, NC: McFarland.Google Scholar
  39. Solis, Brian & Breakenridge, Deirdre K. (2009). Putting the public back in public relations. Upper Saddle River, NJ: FT Press.Google Scholar
  40. Strobbe, Ilse & Jacobs, Geert (2005). E-releases: A view from linguistic pragmatics. Public Relations Review 31, 289–291.CrossRefGoogle Scholar
  41. Stubbs, Michael (1996). Text and Corpus Analysis. Computer -Assisted Studies of Language and Culture. Oxford: Blackwell.Google Scholar
  42. Stubbs, Michael (2001). Words and Phrases. Corpus Studies of Lexical Semantics. Oxford: Blackwell.Google Scholar
  43. Swales, John M. (1990). Genre analysis: English in academic and research settings. Cambridge: Cambridge University Press.Google Scholar
  44. Toolan, Michael J. (1988). Narrative. A critical linguistic introduction. London: Routledge.Google Scholar

Copyright information

© Cecilia Lazzeretti 2016

Authors and Affiliations

  • Cecilia Lazzeretti

There are no affiliations available

Personalised recommendations