Exhibition Press Announcements: An Evolving or Dissolving Genre?

  • Cecilia Lazzeretti
Chapter
Part of the Communicating in Professions and Organizations book series (PSPOD)

Abstract

Exhibition press announcements (EPAs) are a well-established genre in museum settings. Released in order to announce an up-coming exhibition, they are perceived by museums as useful tools for reaching audiences, influencing public opinion and, hopefully, increasing attendance (Genoways & Ireland, 2003; Rentschler & Hede, 2007; Kotler et al., 2008). Moreover, once EPAs are published on museum websites, they can bypass journalistic intervention, also known as “gatekeeping”, and directly address the general public, serving as marketing tools (Strobbe & Jacobs, 2005; Catenaccio, 2008).

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© Cecilia Lazzeretti 2016

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  • Cecilia Lazzeretti

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