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Borderless Nationalism: Italy’s RAI Transnational Brand

  • Michela Ardizzoni
Part of the Palgrave Studies in Communication for Social Change book series (PSCSC)

Abstract

On a typical weekday, Italian (and Italian-speaking) television viewers outside Italy are presented with a series of programs mostly selected from the Italian public broadcaster RAI’s national schedule. In the morning, the schedule features Unomattina, a daily talk show created in 1986 and compounding a bizarre collection of celebrity news, beauty tips, shopping suggestions, news, sports updates, and weather forecasts. Lasting approximately three hours, Unomattina was created as a localized version of the US show Good Morning America and has been a staple program at RAI for the past 30 years. At noon, RAI marks the traditional Italian lunchtime, which used to be spent at home sharing a meal with family, with the popular cooking show La prova del cuoco. Based on the BBC format Ready, Steady, Cook, this show was launched in 2000 as a co-production of RAI and the Dutch multiplatform entertainment company Endemol. This live program features a competition between two teams who are tasked with the preparation of a three-course meal in 90 minutes. In recent years, the team competition has expanded to include elements of the traditional rivalry among Italian regions in a section called ‘La sfida del campanile’ (‘The bell tower/hometown contest’), which pits chefs from different regions against one another as advocates of their respective local culinary traditions.

Keywords

Public Service National Identity Soft Power Game Show Public Service Broadcasting 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Michela Ardizzoni 2016

Authors and Affiliations

  • Michela Ardizzoni

There are no affiliations available

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