Engaged pp 120-134 | Cite as

The Reassuring Truth

  • Amy Brann
Chapter
Part of the The Neuroscience of Business series book series (TNoB)

Abstract

The reassuring truth is that we are wired for interpersonal attachments. This is a fundamental human motivation.1 It is incredibly powerful. It is that power that is reassuring. We need frequent interactions with people with whom we have an ongoing bond. Feeling that you belong somewhere, with some people, has multiple strong effects on emotional patterns and cognitive processes. A lack of attachment causes pain, increases our perception of stress, impairs cognitive functioning, and can interfere with the immune response.

Keywords

Medial Prefrontal Cortex Ventral Striatum Empathic Concern Dorsal Anterior Cingulate Cortex Oxytocin Level 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Amy Brann 2015

Authors and Affiliations

  • Amy Brann
    • 1
  1. 1.Synaptic Potential LtdUK

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