Motivation: Communicating Vision

Abstract

The next four chapters, including this one, cover the four capabilities for motivation. In this chapter, we consider the first capability: communicating vision. To communicate vision effectively means the leader creates and shares their vision, goal or destination with their team so they not only understand it, but wholeheartedly embrace it. To effectively adopt a vision is to foster an emotional attachment to that vision. Understanding the vision is one thing, but to support it is another thing altogether. Comprehending it is the logical aspect of communicating a vision. Being inspired by it is the emotional component of communication. It’s the emotional approach that we will concentrate on here.