Poland

  • Ryszard Ławniczak
Chapter
Part of the National Perspectives on the Development of Public Relations book series (NPDPR)

Abstract

Using an econo-centric approach, this chapter argues that the socio-economic and political background of development of modern public relations (PR) in Poland (the transition from socialist/Communist political and socio-economic to capitalist/market economy system) has shaped the specific model/approach of transitional public relations. It periodizes development of modern public relations in three stages: 1990–1999, 2000–2009 and since 2010.

Keywords

education institutionalization internationalization periodization Poland professionalization transitional public relations 
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© Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

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  • Ryszard Ławniczak

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