Eastern European Perspectives on the Development of Public Relations: Other Voices pp 14-24 | Cite as
Croatia
Abstract
Although Yugoslavia had been more open to market influences from the 1960s, it was not until the radical political cwwhanges of 1990–1991 had taken place that the marketing and advertising industry in Croatia started a period of increased growth and public relations (PR) was distinguished as a separate profession. Education has been gradually introduced and professional bodies are actively engaged in European discourse. Although communication is recognized as an important activity by government and businesses, Croatian practitioners are significantly less confident about their status and future than others in Europe.
Keywords
Croatia education institutionalization public relationsPreview
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