Abstract
In Chapter 13, we pointed out the importance of clear descriptions for each role. That said, we believe there is something even more important: the creation of a shared culture.
Keywords
Design Team Shared Culture Short Film Brand Experience Future Concept
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Yasushi Kusume and Neil Gridley 2013