Abstract
The previous section described how the business plan has become the standard advice given by business professionals to anyone starting a new venture. The business plan approach, it seems, has achieved this dominance in professional thinking because it helps business professionals with their agenda and accords with their understanding of business, and because such professionals appear to see no alternatives. But the relevance and usefulness of business plans for new small businesses are now being challenged.
Keywords
Small Business Market Research Business Plan Entrepreneurship Teaching Business Professional
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Notes
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© Simon Bridge and Cecilia Hegarty 2013