‘Some Companies Are Fine One Day and Gone the Next’: Sustaining Business in the Digital Games Industry

  • Sabine Hotho
Chapter

Abstract

While the overall global economic outlook since 2007 has remained pessimistic, the computer games industry continues to display remarkable resilience. In November 2012, for instance, NPD Group, reporting a 22 per cent year-on-year sales growth in digital games in the US market, described this industry as the only bright spot in an otherwise depressed economy. With its offering of affordable, easy-to-access entertainment and a still relatively youthful customer base, few industries seem to be as capable of recession proofing as the games industry. Constant technology updates and innovations diversify opportunities for development and routes to market, and consequently offer ever more opportunities for new enterprises. The industry’s growth trajectory remains exceptional as technological advances relating to platforms, their capacities and functionalities, and their potential for compatibility remain unpredictable (ParisTechReview, 2012).

Keywords

Intellectual Property Small Business Entrepreneurial Orientation Creative Industry Digital Game 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Sabine Hotho 2013

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  • Sabine Hotho

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