Abstract
If Internet time is like dog years (Kaplan, 1999), many social media applications have already lost the blush of youth and are well on their way into middle age. Sadly, the law rarely keeps pace with either technological or social developments. It is only in the last few years that legislatures and courts have begun to address the legal issues faced by companies and users of social media. With the numbers of social media users continuing to climb, and more and more companies taking advantage of these inexpensive and effective methods of contacting many current and potential customers, it is likely that the law will continue to struggle to keep up with new and emerging social media applications. Moreover, federal agencies have started to take notice of social media and of the potential impact of these applications on user privacy. Facebook in particular has been the target of several investigations by the Federal Trade Commission (FTC) in response to changes in its privacy policies over the past few years.
Keywords
Social Medium Internet Service Provider Federal Trade Commission Online Advertising Copyright InfringementPreview
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