Promoting a Harmonious Society through CCTV’s Music-Entertainment Television Programming

  • Lauren Gorfinkel


In this chapter, I investigate how China Central Television’s (CCTV) music-entertainment programs produce the idea of harmony and of building a harmonious society. I first discuss the official Chinese rhetoric of harmony and the important role of the media, particularly entertainment forms, in disseminating party-state visions and ideologies. I then present three in-depth case studies that highlight different ways music videos and live music-entertainment programs are constructing and promoting the concept of a harmonious society for different target audiences. With a special focus on programming in the years leading to the Beijing Olympic Games in 2008, I argue that harmony is presented in a spectrum of hard and soft ways. Fairly hardened productions imply that a harmonious society on a domestic level will ensue if Communist cadres and Chinese citizens more generally adhere to the party-set codes and principles. At another extreme, in programs produced for international audiences, a harmonious society is constructed as a soft and open celebration of cosmopolitanism, global cooperation, cross-cultural exchange, with mutual respect. The discourse of harmony is also used to overtly and subtly promote other party-state policies and ideologies such as Hu Jintao’s Eight Do’s and Eight Don’ts, the one-China policy, and the principle of peaceful coexistence.


Communist Party Chinese Communist Party Moral Code Music Video Harmonious Society 
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© Joseph Tse-Hei Lee, Lida V. Nedilsky, and Siu-Keung Cheung 2012

Authors and Affiliations

  • Lauren Gorfinkel

There are no affiliations available

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