Mediatization of Politics pp 200-220 | Cite as
Mediatization and Political Agenda-Setting: Changing Issue Priorities?
Abstract
Agenda-setting is one of the most influential theories on the media’s political influence (Graber, 2005). While often focusing on the media’s impact on public opinion, another equally important facet of agenda-setting theory has the media’s influence over the agendas of political actors and policy makers as its central object of investigation. Scholars use the term “political agenda-setting” and in some instances “agenda-building” to refer to the transfer of media priorities to political priorities. Despite the growing popularity and importance of political agenda-setting research, it has seldom been conceptualized as part of or related to the mediatization of politics.
Keywords
Mass Medium Political Actor Political Communication American Political Science Review Opposition PartiPreview
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