Introduction

Abstract

The objective of this book is to make an intervention into the field of postcolonial studies by focusing on the intersections with the cultural industry and its implications for the reception of postcolonial artworks. The book analyses how, in recent decades, the global marketplace has been infused with a postcolonial agenda, but also how the postcolonial field has become a commodity in itself. Issues of exoticism, tokenism and fetishization will be used to articulate the debate surrounding the cultivation of otherness as an attribute of distinction and branding.