Abstract
India is not new to luxury. It has a rich tradition of luxury since the times of maharajas. In fact, the royalty and their tales influence many cultural ideals of luxury. Even today, the palaces of Rajasthan, now converted to heritage hotels like the Udaivilas, serve as fine examples of Indian luxury. Most of the religious texts, such as the Mahabharata, are set in the times of prosperity and describe a rather opulent lifestyle.
Keywords
Disposable Income Indian Market Brand Store Luxury Brand Rich Tradition
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Reference
- Julius Baer (2011) The Wealth Report, Zurich: Julius Baer.Google Scholar
Copyright information
© Dheeraj Sinha 2012