Abstract
We have seen in Chapter 1 how the notion of brand aesthetics was introduced in the dual context of the expression of an identity and the production of meaning as the brand is, in the words of the semiotician Gianfranco Marrone (2007), ‘a complex entity of eminently semiotic nature’.
Keywords
Narrative Identity Figurative Meaning Brand Communication Brand Identity Fashion Brand
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Gérald Mazzalovo 2012