What is Business Discourse?
- 427 Downloads
Define business discourse as it will be referred to in the rest of this book;
Provide a brief overview of the historical development of business discourse with a number of landmark studies;
Discuss the hallmarks of business discourse research including the types of data investigated;
Provide details of the most important approaches that have been taken in business discourse research;
Give a geographical and disciplinary overview of how business discourse has evolved around the world together with profiles of a number of prominent researchers.
KeywordsBusiness People Business Context Authentic Data Intercultural Communication Business Meeting
Unable to display preview. Download preview PDF.