Abstract
In the previous chapter, we defined meta-luxury as a paradigm founded on the concept of unique achievement, itself encompassing the ideas of knowledge, purpose and timelessness. In this and the following chapters, we look at how meta-luxury brands leverage these principles to create long-term economic value.
Keywords
Luxury Good Ancient History Luxury Brand UNESCO World Heritage Site Current Economic Climate
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Manfredi Ricca & Rebecca Robins 2012