Business Discourse pp 151-171 | Cite as
Themes and Research Strategies
Chapter
Abstract
This chapter will explore the link between business discourse research and the real world. It will:
· Profile selected studies to illustrate a number of central themes and research strategies (survey studies, corpus research, and experiments) in practice-based research on business discourse
· Consider what practice-based research has revealed about business discourse, business communication practices and the nature of the business environment
· Provide suggestions for further reading by referencing similar and relevant practice-based research throughout.
Keywords
Research Strategy Mission Statement Text Type Communicative Purpose Discourse Community
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Further reading
- Black, T. (1999). Doing quantitative research in the social sciences: An integrated approach to research design, measurement and statistics. Thousand Oaks, CA: Sage Publications. A ‘how-to’ book for students and researchers that focuses on designing and conducting quantitative research: it deals with aspects of the research cycle such as planning, sampling, designing data collection instruments, choosing statistical tests, and interpreting results.Google Scholar
- Oppenheim, A. N. (2000). Questionnaire design, interviewing and attitude measurement. Amsterdam: Continuum International Publishing Group–Academi. A practical text that deals in detail (and on the basis of examples) with the construction of a variety of data collection instruments (questionnaires, interviews, and so on) for use in both qualitative and quantitative research.Google Scholar
- Silverman, D. (2001). Interpreting qualitative data: Methods for analyzing talk, text and interaction. Thousand Oaks, CA: Sage Publications. A text that presents recent developments, methodologies, and interpretative strategies used in qualitative research aimed at investigating spoken and written discourse in various contexts.Google Scholar
Copyright information
© Francesca Bargiela-Chiappini, Catherine Nickerson and Brigitte Planken 2007