Abstract
The Mondavi investment project seemed to have everything going for it. Faithful to their Win-Win-Win culture, the Californians had tried to build up a project in which everyone would be a winner: the Mondavi group would produce a great wine, the wine-producers and local coopérative would benefit from the American company’s commercial know-how, and even the Hérault department would improve its image as a producer of quality wines.
Keywords
Global Entrepreneurship Monitor Wine Industry Entrepreneurial Spirit News Bulletin French Culture
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Notes
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Copyright information
© Olivier Torrès 2006