The Classic Serial on Television and Radio pp 80-103 | Cite as
The 1990s: Renaissance of the Classic Serial
Chapter
Abstract
Before the arrival of the commercial channel, the BBC had enjoyed the monopoly which Lord Reith had considered essential to good broadcasting. Then it faced competition with ITV. For a while, ratings seemed of little account, but in due course it became an accepted principle that the BBC really should not simply expect its licence fee without demonstrably having striven to provide a service which the public supported. The competition for ratings was then to be pursued in earnest.
Keywords
Railway Carriage Television Drama Soap Opera Classic Serial Script Editor
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Notes
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© Robert Giddings and Keith Selby 2001