The Power of Organizational Song: An Organizational Discourse and Aesthetic Expression of Organizational Culture
In this chapter, the authors examine organizational songs, referring to songs that are created and sung by members of an organization as an aesthetic expression of organizational culture. Specifically, the study examines the organizational songs of the Maytag Company (USA-based manufacturer of home appliances) sales organization, and is historically situated during the invention and development of the washing machine technology (the early 1900s). The research considers organizational songs as a relatively unexamined form of organizational discourse. More critically, the research considers organizational songs as an organizational discourse and aesthetic expression of organizational culture – with ‘power to’ shape the identity and actions of the Maytag sales organization, as well as ‘power over’ consumer and employee behaviour.
KeywordsOrganizational Culture Home Appliance Organizational Life General Edition Sales Organization
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