Advertisement

Tribal Sport Business: Caveman, Fan and Clan

  • Aaron Smith
  • Hans Westerbeek

Abstract

It can be argued that in our post-modern society, nothing is more tribal than sport, except perhaps warfare. It is part of human nature to seek the comfort and safety of a group of people that we feel close to. This closeness is achieved through sharing important experiences with the other group members. The higher the number, importance and intensity of joint experiences, the more likely it is that group members will ‘act as one’, as a tribe. Through shared experience and belonging tribal members build their individual identities. Sport offers a tribal arena for collective identification and community expression.

Keywords

Social Identity Football Club Tribal Group Rugby Union Identity Salience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes and References

  1. 1.
    Carmody, D. and Carmody, J. (1996). Mysticism: Holiness East and West. NewYork: Oxford University Press.Google Scholar
  2. 2.
    Groff L. (2002). ‘Intercultural communication, interreligious dialogue, and peace’. Futures, 34, pp. 701–16.Google Scholar
  3. 4.
    Houlihan, B. (1994). Sport and International Politics. New York: Harvester Wheatsheaf.Google Scholar
  4. 5.
    Guilianotti, R. (1996). ‘Back to the future: An ethnography of Ireland’s football fans at the 1994 World Cup finals in the USA’. International Review for the Sociology of Sport, 31 (3), pp. 323–43.Google Scholar
  5. 6.
    Mooy de, M. (1998). Global Marketing and Advertising Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage, p. 157.Google Scholar
  6. 8.
    Akindutire, I.O. (1992). ‘Sport as a manifestation of cultural heritage in Nigeria’. International Review for the Sociology of Sport, 27 (1), p. 31.Google Scholar
  7. 9.
    Stevenson,TB. and Alaug,A.B. (1997). ‘Football inYemen: Rituals of Resistance, Integration and Identity’. International Review for the Sociology of Sport, 32 (3), p. 262.Google Scholar
  8. 10.
    Boyle, R. and Haynes, R(2000). Power Play. Sport, the Media and Popular Culture. Harlow, England: Pearson Education, p. 198.Google Scholar
  9. 11.
    Hunt, K. A., Bristol,T. and Bashaw, R. E. (1999). ‘A conceptual approach to classifying sports fans’. Journal of Services Marketing, 13(6), pp. 439–52.Google Scholar
  10. 12.
    Laverie, D.A. and Arnett, D.B. (2000). ‘Factors affecting fan attendance:The influence of identity salience and satisfaction’. Journal of Leisure Research, 32 (2), pp. 225–46.Google Scholar
  11. 13.
    Usunier, J.C. (1996). Marketing across Cultures (2nd edn). Hertfordshire: Prentice Hall Europe.Google Scholar

Copyright information

© Aaron Smith and Hans Westerbeek 2004

Authors and Affiliations

  • Aaron Smith
  • Hans Westerbeek

There are no affiliations available

Personalised recommendations