Abstract
Customer attitudes and expectations have changed. At the same time competition has increased as the marketplace has switched from one of demand pull to supply push. There are more subtle changes as well, with the attitudes and expectations of customers becoming ever more stringent.
Keywords
Supply Chain Supply Chain Member Large Retailer Causal Ambiguity Brand Owner
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Richard Brookes and Roger Palmer 2004