Abstract
The association of Jaguar with motorsport success goes back to the company’s roots in Blackpool, in the era of the Swallow Sidecar, and, continues today in the considerably more expensive and sophisticated World of Formula 1 Grand Prix. Not only dramatically more expensive but with the ‘small’ advantage that at least some of the expense is offset by contributions from sources other than the company, in this case Ford Motor Company of Dearborn, USA.
Keywords
Sprint Speed Sales Record Motor Racing Public Humiliation Sport Sponsorship
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Martin Beck-Burridge & Jeremy Walton 2001