Abstract
Integrated working was one of the ‘discoveries’ of the consulting industry in the late 1990s. After decades in which consulting firms — large and small — had divided themselves into functional or industry-related business units, there was a recognition that more value was to be created by enabling people with different skill sets to work more closely together. This value took many forms. Integrated working meant faster working, as tasks which previously had to be done in sequence — the strategy, then the technology — could be done in tandem. It also meant more innovation, as people combined their different perspectives to create new solutions.
Keywords
Account Manager Consult Firm Integrate Working Chief Operating Officer Skill Integration
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Notes
- 1.Rosabeth Moss Kanter, Evolve! Succeeding in the Digital Culture of Tomorrow (Boston, MA: Harvard Business School Press, 2001), pp. 192–3.Google Scholar
Copyright information
© Fiona Czerniawska 2002