The Commercial Banking Handbook pp 185-211 | Cite as
A Popular Marketing Policy: Direct Banking
Chapter
Abstract
The drive towards direct banking has many origins, one of them the growing sophistication of customers who are not seeking service gimmicks but better value for their money as well as ways and means to save time. Relationship banking means more competition among banks who need to be conscious of their reputation for:
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openness,
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responsiveness, and
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fairness.
Keywords
Current Account Mutual Fund Life Insurance Asset Allocation Saving Bank
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Notes
- 1.See D.N. Chorafas, Interactive Videotex. The Domesticated Computer (Princeton: Petrocelli Books, 1981;Google Scholar
- D.N. Chorafas, Interactive Message Services (New York: McGraw-Hill, 1984).Google Scholar
- 2.See D.N. Chorafas and H. Steinmann, Expert Systems in Banking (London: Macmillan, 1991).CrossRefGoogle Scholar
- 3.D.N. Chorafas, Agent Technology Handbook (New York: McGraw-Hill, 1998).Google Scholar
- 4.See D.N. Chorafas, Rocket Scientists in Banking (London and Dublin: Lafferty, 1995).Google Scholar
Copyright information
© Dimitris N. Chorafas 1999