From Soaps to Software to Soaps — Wipro Acquires Unza India Inc: Acquiring its Way to a Global Footprint
Chapter
Abstract
Wipro had acquired Unza Limited, South-East Asia’s largest independent manufacturer and marketer of personal care products with operations in over 40 countries, to expand its consumer care division. This was the company’s biggest acquisition across all its business divisions, giving it immediate access to the South-East Asian markets and production capabilities. Would this acquisition add value and help make Wipro an aggressive player in the fast moving consumer goods (FMCG) category, even though it was primarily known as a software giant in India and abroad?
Keywords
Gross Domestic Product International Financial Reporting Standard Personal Care Product Toilet Soap Penetration Level
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© Palgrave Macmillan, a division of Macmillan Publishers Limited 2012