Competitive Strategies pp 99-139 | Cite as
The Barriers to Change
Chapter
Abstract
The high- and low-impact maneuvers of the Movement Game, as illustrated in the previous chapter, are based on the firm’s ability to overcome the natural inertia that keeps us anchored to the status quo. Orbital inertia, according to physicists, is what enables a body to maintain its elliptical trajectory without any additional effort. Unfortunately, however, in the business world long-term competitive advantage actually depends on the ability to break loose from old trajectories. Referring back to our original metaphor:
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the greater the desired orbital shift (high-impact Movement Game) the greater the energy required;
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the more quickly we want to accomplish this shift (surprise effect), the greater the energy required;
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the greater our success in the current orbit, the greater the energy required to change it; and finally
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the lesser the current financial tension, the greater the energy required to overcome orbital inertia.
Keywords
Switching Cost Early Adopter Competitive Strategy Innovative Firm Customer Segment
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Enrico Valdani and Alessandro Arbore 2013