Cross-Case Analysis and Results

Abstract

Explanation building analysis in Chapter 5 led to starting cross-case analyses (Yin, 2003). This chapter will conduct cross-case analysis and present results. All the propositions and emerging themes are to be given a code before cross-case analysis, so that the relationships and connections between coded factors will be obviously seen. Cross-case analysis includes cross-case interview analysis, questionnaire analysis, and document data analysis. The data analysis is mainly based on the six factor categories identified in Chapter 5: external environment, country-specific factors (emerging themes), internal competencies, firm-specific factors (emerging themes), psychic distance, and location choices; the results are presented simultaneously. According to the results, a newly developed framework will be introduced to explain the factors influencing the expansion process of foreign retailers in China, as the main contribution of this study. Finally, the conclusions will be drawn.